2025
Lowering the barrier of entry for video creation
Video Storytelling
crit 03
cover
eow crit 03
svsd
2025
democratizing storytelling
01
team 1
Role
Product Designer
Timeline
Sept - Oct 2025
Skills
Generative AI
Prototyping
User Research
Team
Justin Kim
Piper Yu
Amy La
Maya Parth.
The Problem
Everyone has a story to tell.
Yet almost no one creates videos of there own.
We’ve noticed that while a lot of people have expressed interest to vlog,
videos were never created due to a high barrier of entry for complex video tools.
The Research
Beginner’s aren’t just struggling to edit.
They’re struggling to find a narrative worth telling.
The real barrier was understanding our users and realizing the
aspect of storytelling was not solved by existing video editing tools.
THE SOLUTION
This case study is still under construction...
In the meantime - please click here to view the temporary Figma presentation.